How is Video Marketing Most Effective?

We know how hard it is to wrap your mind around marketing when client work is taking the bulk of your time. You don’t even have time to breathe and every time you look up, a new marketing tool is all the rage and salespeople are pounding on your doors.

The idea of using video for your marketing is not new – proof lies in decades of successful TV commercials. New are the growing numbers of consumers who turn to the internet for ANY kind of advice and buying decisions.

Everyone HEARD of YouTube, but how do I make it work for my business?

Don’t worry, we’ll take most of the work off your hands! We have been using video for almost a decade to tell our clients’ stories and give their clients a way to learn about their business.

We will work with you on scripting and directing and how to produce and optimize for the internet.

One of the questions we hear the most is this one:

How many videos should I create to market my business? Is just one or two good or do I need more?

Fifteen years ago, when YouTube was in its infancy, if you put up a handful of videos and someone was searching for you, you would likely get found pretty easily. Today, if you upload one or two videos you would pretty much guarantee that your videos will never be found. That’s because hundreds of hours of video content are uploaded each minute.

YouTube and Google reward you for consistently putting up fresh new video content. That means, if you are using videos to boost for search engine rankings and get found online, you need to create videos on an ongoing, consistent basis.

But what am I going to talk about in all those videos?

Easy; you talk about what you know best: your business. Regardless of your occupation, people are usually having very similar questions when they contact you.

Are you a Financial Advisor? Surely, you get many questions about the pros and cons of Roth IRA conversions.

You are an Estate Planning Attorney? What are your fields of expertise? Explain how specific laws are affecting your clients.

As a Financial Planner, you will gain trust by speaking about topics that come up in your practice often.

By providing educational videos through your website or YouTube channel, you can create a following of people who look forward to seeing your videos on your website and Facebook or receiving them by email. You’re providing a valuable service to your current and prospective clients by posting educational video content.

Not only that, when you consistently create fresh educational videos, search engines will reward you with better rankings for your website.

Really? Do I have to record a new video every week?

No, actually, you don’t. Our producers will work with you on an effective video marketing package. We take care of the video marketing strategy development, scripting, location scouting, lighting, and recording.

In post-production, your videos will get edited into an Internet-ready format. We upload your videos to YouTube and optimize for search engines. You choose whether you’d like to embed your videos on your website.

You can now provide links to your videos on your website, Facebook page, blog, newsletters, and any other online communication.

Great! How do I get started?

We’re ready when you are. Our team of professional marketing consultants, producers, and videographers is looking forward to work with you. Check out our Video Marketing Services and Video Marketing Packages, then get in touch to learn more.

Just give us a call or click here to shoot us an email – we’ll provide you with the requested information and take it from there.

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Why should I be doing internet video marketing?